Katerina Trajkova was born in Skopje, Macedonia. She moved to the US with her family when she was 8 years old. Frequently going back to visit family during the summers, she and her family moved back for a short period of time while she was in High School. When the rest of her family moved back to the US, she decided to stay in Macedonia and finish High School and graduate from Ss. Cyril and Methodius University with a Bachelor in Science in Economics and Marketing. Because of her experience living in Macedonia, she formed a strong bond with the people and developed a huge appreciation and love for Macedonia and the culture. After earning her BS, she continued her studies and earned her MS in Marketing at the American University in Washington, D.C. where she was a recipient of the William and Renay Regardie Scholarship.
Katerina has experience in digital marketing strategies with a focus on data analytics and understanding consumer behavior. In her current role as a Digital Analytics Manager, she leverages technologies to improve data integrity and leads digital reporting and analytics efforts to provide visibility and measurement of digital marketing efforts to uncover insights and opportunities utilizing data. Katerina is very active in UMD initiatives and organizes events in the D.C. metro area. She currently residents in Silver Spring, Maryland.